Zero-risk custom websites
I build pool-builder websites that win the homeowner before your competitor even gets a callback.
I work only with pool builders doing $1.5M+ a year. Your industry is my single focus and my only commitment.
Pool builders only
One trade, mastered. I know how your buyer thinks because they are the only buyer I study.
Built around how homeowners decide
The reviews they read, the fears they carry, the moment they pick a builder. Your site is built to win that exact moment.
You see it before you pay
I design your new homepage upfront. If it wins you over, we build. If not, you walk and owe nothing.
Werner Kruger
Owner of Gunite Digital
Meet the founder
Built to last. Just like the pools you build.
I'm Werner Kruger, the owner of Gunite Digital. I started this company because pool builders do some of the best work in any trade, and most of their websites hide it. You pour your name into every build. Your website should carry that name with the same care.
I have been building websites for 13 years. In that time I have worked across many platforms and tested many strategies, and I have seen what makes a site bring in work and what makes it just sit there. Everything I learned along the way now goes into one trade: pool builders.
Here is what those years taught me. A pool is one of the biggest things a family will ever buy, so they take their time. They read your reviews, they compare you to other builders, and they look for a reason to feel safe before they call. The builder whose website gives them that safe feeling wins the job, often before the phone even rings.
So that is what I build. Websites that put your license, your process, your reviews, and your best work in front of the homeowner in the first few seconds, because that is the moment they decide who to trust.
And here is my promise to you. I design your new homepage first, before you pay anything. If you love it, we build the rest. If it misses, you walk away and owe me nothing. I carry the risk so you never have to.
My name is on this company and on every site I build.
When you work with Gunite Digital, you talk to the person doing the work, someone who has studied your trade, your buyer, and your market, and who wants your name to mean as much online as it does on the jobsite.
Facebook + Instagram
What clients say
Jarryd Kumm
★★★★★
Wern and his team built the website for my company in less time than initially planned. After seeing how they work I asked if they're able to build tech systems to help me track my staff, vehicles, and jobs in one central place. The solution for what I wanted was a custom app. A beta version was ready in about 2 months, purely because I kept adding things, otherwise it would have been ready sooner. The whole experience was great. I'm willing to let anyone contact me directly if they have any doubts about Wern and his team.
View on Facebook →Sean Serrao
Precision Construction
★★★★★
I've known Werner for years and when I saw he started Gunite Digital, I reached out to congratulate him on the launch of the new brand. Even though I'm not part of the industry they serve, I asked if they'd be willing to help me understand my market and build a site for my company. The biggest issue I had was thinking I had a great site but my results proved otherwise. We had a nice looking site but nobody ever scrolled down. I also had no idea how important response times were until I saw real data. I trusted the process and all I can say is "I wish I knew sooner". Werner asked if I'd be open to having his new clients contact me and I'm fine with that. They've done a lot for my team and I.
View on Facebook →Bimat
BiFit Activewear and Wellness Pro
★★★★★
Wern helped me build my e-comm online store. I had very little experience and went to him by reference of a friend. Him and his designer came up with a design which I loved immediately. It looked premium and trustworthy, which aligns with me and my clientele. I only had to supply images and content because I didn't have a site before the one they built. An admin section was added in for my assistant (I didn't have one before but fortunately Wern thought ahead and made some scaling suggestions) and I to use for uploading new products, and product management. I can get very nervous sometimes but the way they set things up for me makes it easy and simple. It's worth much more than they charge.
View on Instagram →The method
There is a reason some sites bring in jobs
A good website is more than a pretty page. Most people chase the looks, spend real money, and still get very few calls. There is a reason for that. What goes at the top, what a homeowner reads first, what makes them trust you, all of it follows a plan. It may sound cheesy, but there is real science behind why some sites bring in work and others just sit there. Reach out and I will walk you through demos and the thinking behind how we build.
Take this build as an example. The reviews, the license, and the warranty sit right at the top, because that is what a homeowner checks before they call. Nothing on the page is there by chance. That is the kind of thinking I will walk you through, and your site gets the same care.
Book a call →No risk to you
See your new homepage before you spend a cent
I design your new homepage upfront. If it wins you over, we build. If not, you walk and owe nothing.
Book a callMore value than any competitor
Everything a pool builder needs to win online, in one package
Custom design, dozens of pages built to rank, a complete AI lead system, and ongoing SEO, all in one package. The exact price is a short call, once I know your market.
Custom design
Designed from a blank page around your company, your photos, and your towns.
40+ keyword-optimized pages
Service, suburb, and proof pages built to rank locally.
Full AI infrastructure
Chatbot, appointment booking, reputation management, and instant callback.
Ongoing SEO
Continuous local optimization so you keep climbing the map pack.
100% money-back guarantee
If we don't deliver a website design that meets your expectations, you get a full refund, no questions asked. I carry the risk the whole way.Why pool builders work with me
Three reasons, no risk to you
You see it before you pay
I design your new homepage first, at no cost. If you love it, we build the rest. If you don't, you walk away and owe nothing. All the risk sits on my side of the table.
The math is simple
The whole site costs less than your profit on two pools. That means it only has to help you win a couple of extra jobs to pay for itself, and everything after that is margin you were not capturing before. My job is to build trust with homeowners before they ever speak to you, so more of the right calls come in.
Pool builders are all I do
Pool builders are the only trade I work with. I spent months studying how homeowners pick one, the fears, the reviews, the moment they decide, and I built the whole system around winning that one buyer.
The math is simple
Turn the homeowner comparing builders into a booked call
A couple of extra jobs pays for the whole site. Let's go win them.
Book a callFrequently asked questions
Questions pool builders ask me
Working together
Do you only work with pool builders?
Yes. Pool builders are the only trade I build for, and that focus is the whole point. I studied exactly how a homeowner chooses who to trust with their backyard, the fears, the reviews, the moment they decide, and every part of the site is built around winning that one buyer. A generalist agency cannot do that.
What does Gunite Digital actually do?
I build the complete system a pool builder needs to win work online: a custom, trust-first website, deep local SEO with a page for every suburb you serve, and an AI lead engine that answers every inquiry instantly, qualifies it, and books the consultation onto your calendar. Design, build, ranking, and lead handling, all in one place.
How do I get started?
Book a call. We will talk through your business and your market, I will show you what your new site could look like, and from there we map out the plan together. No pressure and no commitment to start the conversation.
Cost & risk
What does it cost?
The right setup depends on your market, your service area, and how much of the AI system you want switched on, so I price it properly on a short call once I understand your business. What I can tell you now is that the whole site costs less than your profit on two pools, so it only has to help you win a couple of extra jobs to pay for itself.
What is the risk to me?
Almost none, by design. I show you your new homepage before you pay anything, and the whole build carries a 100% money-back guarantee: if we don't deliver a website design that meets your expectations, you get a full refund, no questions asked. I carry the risk the whole way.
The build & SEO
How does the build process work?
We build it together. I start by learning your business, your market, and the homeowners you want to reach. Then I design your new homepage so you can see it before you commit. From there we refine it, build out the full site, and launch, with you involved at every step.
How long does it take to launch?
Thirty days from signature to live. That covers discovery, design, the full build, deep local SEO, and the AI lead engine, with time built in for your feedback along the way. Timelines can flex with the size of your service area and how much of the AI system you switch on, but pool season waits for no one, so we keep it moving.
How do you get my site to rank on Google?
Ranking is built into the site from day one. That means keyword-targeted pages for every town you serve, review schema so Google shows your star rating, and your Yelp, Houzz, and Google Business Profile claimed and optimized, then ongoing SEO to keep you climbing. The goal is simple: be the builder homeowners find first.
Do you handle hosting and upkeep?
Yes. Hosting, security, and maintenance are handled so your site stays fast, secure, and online. If anything ever needs attention you deal with me directly, not a support queue, and it gets sorted.
Let's build it
See your new homepage before you spend a cent
I design your new homepage upfront. If it wins you over, we build. If not, you walk and owe nothing. Tell me about your pool business and I'll get started.